AFFECTS LLC copyright 2000-2012 - All Rights Reserved
ABOUT
Ray Ashton
Founder, STAR Preventive Wellness
Chief Executive Officer, AFFECTS LLC
Mr. Ashton is an internationally known visionary, philosopher, innovator, pioneer and entrepreneur, leading in different industries. His
life long passion has been progressive Preventive Wellness TM, creating new methods to help millions of people who are mostly
limited to medication for their conditions or symptoms. His revolutionary new Healthcare Principles may transform the entire industry!
On March 21st, 1989, long before anyone else thought of "prevention" as a new way to Healthcare, Mr. Ashton coined and trade-
marked a well known phrase, “Preventive Wellness”TM, for the first time. After 22 years of dedication, he began creating proprietary
methods of prevention impacting the various stages of Dementia. Finally, on January 26th, 2011 Mr. Ashton re-launched STAR-10R
in Houston, Texas in order to educate and help reshape the geriatric industry worldwide, providing alternatives to over-medication in
Dementia. STAR-10R is the only comprehensive Non-medication Dementia Care in existence today. STAR-10R is a system of new
and proprietary skills, strategies and methods intended for the elder communities and their Healthcare professionals including
Case Managers, Nurses, Social Workers and Administrators. STAR-10R, our flagship service, is one of four elder care services
offered by the company; others include SEADTM (STAR-10R Examination and Assessment for Dementia), PERCTM (Non-medication
Chronic Pain relief) and Longevity (for Quality of Life). Ray's passion is STAR-10R, helping reduce over-medication with side-effects
in Dementia along with STAR Consulting, restructuring communities to be better positioned for the Baby-boomer generation!
Mr. Ashton has in the past supported American Red Cross and AHA, with credentials from FEMA. He contributes to more than 35
healthcare related groups, world-wide. He was named “The Visionary of the Year" by The Smithsonian Institution Computer-world in
Washington DC in 2000, nominated from many different industries. Ray has advanced degrees in Business, Communication and
Information Technology from University of California in Los Angeles (UCLA) and has served as an Adjunct Professor in California.
Mr. Ashton is also a Pilot with DHS and DOD clearances, and he is a Grand Master in Martial Arts (Founder, RAAM). As an innovator
in many industries, Mr. Ashton is a highly sought after public speaker in many subjects, from Healthcare to National Security.
Founder, STAR Preventive Wellness
Chief Executive Officer, AFFECTS LLC
Mr. Ashton is an internationally known visionary, philosopher, innovator, pioneer and entrepreneur, leading in different industries. His
life long passion has been progressive Preventive Wellness TM, creating new methods to help millions of people who are mostly
limited to medication for their conditions or symptoms. His revolutionary new Healthcare Principles may transform the entire industry!
On March 21st, 1989, long before anyone else thought of "prevention" as a new way to Healthcare, Mr. Ashton coined and trade-
marked a well known phrase, “Preventive Wellness”TM, for the first time. After 22 years of dedication, he began creating proprietary
methods of prevention impacting the various stages of Dementia. Finally, on January 26th, 2011 Mr. Ashton re-launched STAR-10R
in Houston, Texas in order to educate and help reshape the geriatric industry worldwide, providing alternatives to over-medication in
Dementia. STAR-10R is the only comprehensive Non-medication Dementia Care in existence today. STAR-10R is a system of new
and proprietary skills, strategies and methods intended for the elder communities and their Healthcare professionals including
Case Managers, Nurses, Social Workers and Administrators. STAR-10R, our flagship service, is one of four elder care services
offered by the company; others include SEADTM (STAR-10R Examination and Assessment for Dementia), PERCTM (Non-medication
Chronic Pain relief) and Longevity (for Quality of Life). Ray's passion is STAR-10R, helping reduce over-medication with side-effects
in Dementia along with STAR Consulting, restructuring communities to be better positioned for the Baby-boomer generation!
Mr. Ashton has in the past supported American Red Cross and AHA, with credentials from FEMA. He contributes to more than 35
healthcare related groups, world-wide. He was named “The Visionary of the Year" by The Smithsonian Institution Computer-world in
Washington DC in 2000, nominated from many different industries. Ray has advanced degrees in Business, Communication and
Information Technology from University of California in Los Angeles (UCLA) and has served as an Adjunct Professor in California.
Mr. Ashton is also a Pilot with DHS and DOD clearances, and he is a Grand Master in Martial Arts (Founder, RAAM). As an innovator
in many industries, Mr. Ashton is a highly sought after public speaker in many subjects, from Healthcare to National Security.
Jo-Ann Leake, MSW
Senior International Consultant
Ms. Leake is a Registered Social Worker with fifteen years' experience in geriatric social work. She has worked in community care for
seniors, acute care in hospitals, geriatric outpatient clinics, and most recently, long term care. Jo-Ann is supportive of environmental
design that addresses and stimulates the spirit and imagination of persons with cognitive impairment in an effort to control the
advancement and increased impairment that occurs in dementia. Ms. Leake received her Bachelor of Arts in Psychology from the
University of PEI, along with Bachelor and Masters degrees in Social Work from the University of Windsor.
Aaron Thomas Ashton
Director of Art, Science and Technology
Aaron is an exceptionally talented young individual who is already working on his Masters in Computer Animation at age 22. As part of
our innovative solutions, he supports projects at STAR Preventive Wellness as well as his university. Aaron's work and vision are
integral part of our planned growth, supporting our Art, Science and Technology. Aaron received his Bachelor's in Computer Animation
from Sam Houston State University in Texas and is now working on his Master's Degree at University of Texas, with plans for a PhD.
Peggy Cassoday
Senior Consultant
Ms. Cassoday is a licensed Instructor in Cardiopulmonary Resucitation. She has developed and directed two Wellness Centers
including at Independent and Assisted communities in Tennessee. She takes pride in helping, directing and guiding the elderly and
their families into better living, with healthier and more informative life. She graduated from Indiana State Technical College in 1984 as
a Licensed Practical Nurse, with an MBA focusing on Healthcare
Christine Appel, M.S. R.D.
Senior Consultant
Ms. Appel is food, nutrition and health professional, committed to transforming lives. Her background includes clinical assessment,
nutrition educator with more than a decade of experience in acute care, LTC, Home health and hospice. Christine has also served in
medical diets and weight management involving patients with diabetes. She received her Bachelor of Science degree from Florida
International University and her Masters of Science in Nutrition and Dietetics from University of North Florida.
Shari Greenberg
Senior International Consultant
Ms. Greenberg is a recreational animator who has worked with seniors for the past 19 years. She has served in a geriatric hospital,
foster home and a day care centre for seniors. For the past 10 years she has also worked at a retirement home for seniors. She does
recreational assessments, one on one activities as well as group activities. Shari conducts Community Recreational Leadership
Training at Dawson College and Therapeutic Recreation at Concordia University.
Senior International Consultant
Ms. Leake is a Registered Social Worker with fifteen years' experience in geriatric social work. She has worked in community care for
seniors, acute care in hospitals, geriatric outpatient clinics, and most recently, long term care. Jo-Ann is supportive of environmental
design that addresses and stimulates the spirit and imagination of persons with cognitive impairment in an effort to control the
advancement and increased impairment that occurs in dementia. Ms. Leake received her Bachelor of Arts in Psychology from the
University of PEI, along with Bachelor and Masters degrees in Social Work from the University of Windsor.
Aaron Thomas Ashton
Director of Art, Science and Technology
Aaron is an exceptionally talented young individual who is already working on his Masters in Computer Animation at age 22. As part of
our innovative solutions, he supports projects at STAR Preventive Wellness as well as his university. Aaron's work and vision are
integral part of our planned growth, supporting our Art, Science and Technology. Aaron received his Bachelor's in Computer Animation
from Sam Houston State University in Texas and is now working on his Master's Degree at University of Texas, with plans for a PhD.
Peggy Cassoday
Senior Consultant
Ms. Cassoday is a licensed Instructor in Cardiopulmonary Resucitation. She has developed and directed two Wellness Centers
including at Independent and Assisted communities in Tennessee. She takes pride in helping, directing and guiding the elderly and
their families into better living, with healthier and more informative life. She graduated from Indiana State Technical College in 1984 as
a Licensed Practical Nurse, with an MBA focusing on Healthcare
Christine Appel, M.S. R.D.
Senior Consultant
Ms. Appel is food, nutrition and health professional, committed to transforming lives. Her background includes clinical assessment,
nutrition educator with more than a decade of experience in acute care, LTC, Home health and hospice. Christine has also served in
medical diets and weight management involving patients with diabetes. She received her Bachelor of Science degree from Florida
International University and her Masters of Science in Nutrition and Dietetics from University of North Florida.
Shari Greenberg
Senior International Consultant
Ms. Greenberg is a recreational animator who has worked with seniors for the past 19 years. She has served in a geriatric hospital,
foster home and a day care centre for seniors. For the past 10 years she has also worked at a retirement home for seniors. She does
recreational assessments, one on one activities as well as group activities. Shari conducts Community Recreational Leadership
Training at Dawson College and Therapeutic Recreation at Concordia University.
Vikki Brewster, MSW
Executive Vice President
STAR Preventive Wellness, North America
Ms. Brewster is the Executive Vice President of STAR Preventive Wellness division, responsible for the North American operation and
markets. She is a social worker by education, however, her many years of work experience and leadership roles in the healthcare
sector spans many different disciplines. She has worked with seniors in the Montreal Jewish community for the past 11 years. She
works with Holocaust Survivors in various settings. She is also the editor of the 'Never Again' newsletter which is devoted to the
members of the "Drop-in Centre for Holocaust Survivors." She has 12 years experience with seniors in the areas of case
management, assessment and advocacy. Additionally, Vikki has been a therapist with severely emotionally disturbed children and
their families. Vikki received her Bachelor's in Sociology and her Master's in Social Work from the University at Albany.
Executive Vice President
STAR Preventive Wellness, North America
Ms. Brewster is the Executive Vice President of STAR Preventive Wellness division, responsible for the North American operation and
markets. She is a social worker by education, however, her many years of work experience and leadership roles in the healthcare
sector spans many different disciplines. She has worked with seniors in the Montreal Jewish community for the past 11 years. She
works with Holocaust Survivors in various settings. She is also the editor of the 'Never Again' newsletter which is devoted to the
members of the "Drop-in Centre for Holocaust Survivors." She has 12 years experience with seniors in the areas of case
management, assessment and advocacy. Additionally, Vikki has been a therapist with severely emotionally disturbed children and
their families. Vikki received her Bachelor's in Sociology and her Master's in Social Work from the University at Albany.
Melinda Keith, MHS
Executive Vice President
STAR Preventive Wellness, Northern Europe
Ms. Keith brings a diverse range of knowledge in healthcare and wellness, empowering patients to achieve their health, well-being
and physical performance endeavours in pursuit of longevity. As a healthcare professional, Melinda provides counselling, consulting,
clinical practise and education to a variety of organizations in Europe. Her career spans organizational as well as Public Health and
fitness. She has enjoyed a productive career involving Clinical Exercise Science, Allied Health /Medical and Tertiary Academic arenas.
Ms. Keith is credentialed with under and post graduate qualifications in Sport Science (Coaching), Health Science, Human Movement,
Exercise, Sport Science, Nutrition and Dietetics. Melinda has further studied advanced curriculum of Higher Education, Exercise
Psychology and Rehabilitation and engaged in Higher Research Degree programs of study. Ms. Keith holds a Bachelors Degree in
Health Science and Masters Degree in Nutrition and Dietetics, both from Griffith University in Queensland, Australia.
Executive Vice President
STAR Preventive Wellness, Northern Europe
Ms. Keith brings a diverse range of knowledge in healthcare and wellness, empowering patients to achieve their health, well-being
and physical performance endeavours in pursuit of longevity. As a healthcare professional, Melinda provides counselling, consulting,
clinical practise and education to a variety of organizations in Europe. Her career spans organizational as well as Public Health and
fitness. She has enjoyed a productive career involving Clinical Exercise Science, Allied Health /Medical and Tertiary Academic arenas.
Ms. Keith is credentialed with under and post graduate qualifications in Sport Science (Coaching), Health Science, Human Movement,
Exercise, Sport Science, Nutrition and Dietetics. Melinda has further studied advanced curriculum of Higher Education, Exercise
Psychology and Rehabilitation and engaged in Higher Research Degree programs of study. Ms. Keith holds a Bachelors Degree in
Health Science and Masters Degree in Nutrition and Dietetics, both from Griffith University in Queensland, Australia.
Dr. Arnold Bresky, M.D.
Chief Medical Officer
STAR Preventive Wellness
Dr. Bresky is a Preventive Gerontologist and a pioneer in the field of Behavioral Neurology, a world authority in Geriatric, and a
visionary in Dr. Bradley’s Husband-Coached Natural Childbirth (Free-Standing Birth Centers), Hospice Units in Hospitals and the
Wellness Movement. Dr. Bresky truly believes in quality of life and how well one should live his/her life. His main focus is bio-
markers of aging are the brain and the immune system. Dr. Bresky shares the same view as our founder that the best approach is
prevention. As an integrative physician, he believes that pills and surgery are necessary, but are not sufficient. Fifteen years ago he
became a practicing Preventive Gerontologist in the field of Behavioral Neurology in Southern California. As a result of his research
and clinical experience, he has designed a Whole Person Centered Care system that is scientific, evidence-based and durable. Dr.
Bresky claims that he can grow new brain cells and re-wire the brain at any age. He aims to delay the Alzheimer’s Disease. Dr.
Bresky received his MD from Albert Einstein College of Medicine. Dr. Bresky is actively supporting STAR-10R with national projects.
Dr. Bresky is a highly sought after Behavioral Neurologist and industry leader in Gerontology.
Chief Medical Officer
STAR Preventive Wellness
Dr. Bresky is a Preventive Gerontologist and a pioneer in the field of Behavioral Neurology, a world authority in Geriatric, and a
visionary in Dr. Bradley’s Husband-Coached Natural Childbirth (Free-Standing Birth Centers), Hospice Units in Hospitals and the
Wellness Movement. Dr. Bresky truly believes in quality of life and how well one should live his/her life. His main focus is bio-
markers of aging are the brain and the immune system. Dr. Bresky shares the same view as our founder that the best approach is
prevention. As an integrative physician, he believes that pills and surgery are necessary, but are not sufficient. Fifteen years ago he
became a practicing Preventive Gerontologist in the field of Behavioral Neurology in Southern California. As a result of his research
and clinical experience, he has designed a Whole Person Centered Care system that is scientific, evidence-based and durable. Dr.
Bresky claims that he can grow new brain cells and re-wire the brain at any age. He aims to delay the Alzheimer’s Disease. Dr.
Bresky received his MD from Albert Einstein College of Medicine. Dr. Bresky is actively supporting STAR-10R with national projects.
Dr. Bresky is a highly sought after Behavioral Neurologist and industry leader in Gerontology.
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| "I marry hope to science." |
| "Life without passion is an existence without purpose." |
Dr. Narendra Punjabi, M.D.
STAR Preventive Wellness, Advisor
Dr. Narendra S. Punjabi, MD, specializes in Allergy, Immunology, asthma and drug addiction treatment. Dr. Punjabi has been serving
the central Texas area for over 25 years. Additionally, he specializes in Bio-Identical Hormone Replacement and is an expert in
Wellness. He has his own private medical practice along with interest in the Nursing Homes in Texas. He is highly regarded in the
medical field and his association with STAR Preventive Wellness, brings additional resources to our company. Dr. Punjabi is a
member of Texas Medical Association along with Association in Travai Medical Society. He received his MD from Medical College
Baroda in India.
Richard Lewis
Senior Executive Consultant
STAR Preventive Wellness, U.S.
Mr. Lewis has managed elderly health and housing communities for more than thirty years both as an employee and most recently for
his own management company. His experience includes responsibility for nursing homes, assisted living, memory care units,
independent living, home health in eldercare. He was honored by the Florida Association of Homes and Services for the Aging (FAHSA)
and has served on their board of directors as a member of the AAHSA House of Delegates. Richard is passionate about preventative
health and wellness and promoting lifestyle changes that result in long life with dignity and independence. Richard holds a Bachelor’s
degree in Economics from the University of Indianapolis and a Master’s degree in health administration from Indiana University.
Senior Executive Consultant
STAR Preventive Wellness, U.S.
Mr. Lewis has managed elderly health and housing communities for more than thirty years both as an employee and most recently for
his own management company. His experience includes responsibility for nursing homes, assisted living, memory care units,
independent living, home health in eldercare. He was honored by the Florida Association of Homes and Services for the Aging (FAHSA)
and has served on their board of directors as a member of the AAHSA House of Delegates. Richard is passionate about preventative
health and wellness and promoting lifestyle changes that result in long life with dignity and independence. Richard holds a Bachelor’s
degree in Economics from the University of Indianapolis and a Master’s degree in health administration from Indiana University.
Debra Poppelaars
Senior Executive Consultant
STAR Preventive Wellness, U.S.
Ms. Poppelaars was the Founder of Covenant Patient Advocate Organization and has managed a wide variety of business
applications. Financial background in sales, property and casualty insurance, life, health and accident. She is a patient advocate. She
has managed business foundation, medical offices and practices. Debra is a member of American College of Healthcare Executives
and the Society for Consumer Healthcare Advocacy. Debra has a Master's in Public Administration with focus on Healthcare from
Keller Graduate School and a Bachelor's in Health Services Management from DeVry University.
Senior Executive Consultant
STAR Preventive Wellness, U.S.
Ms. Poppelaars was the Founder of Covenant Patient Advocate Organization and has managed a wide variety of business
applications. Financial background in sales, property and casualty insurance, life, health and accident. She is a patient advocate. She
has managed business foundation, medical offices and practices. Debra is a member of American College of Healthcare Executives
and the Society for Consumer Healthcare Advocacy. Debra has a Master's in Public Administration with focus on Healthcare from
Keller Graduate School and a Bachelor's in Health Services Management from DeVry University.
Suzanne Truax (RN), AFFECTS GPS
Ms. Traux is leading a multi-million dollar company providing natural wellness solutions, education and technology. She brings 28
years of professional nursing as an RN and has formerly directed one of the largest Home Care Agency in Houston. She also brings
14 years of professional networking experience in 11 countries. She is a major asset both as an Accomplished Speaker and an
Educator with a long career as a Nurse Consultant in Wellness and Case Management. In partnership with her husband, Mr. Patrick
Truax, Suzanne is part owner of Healthy Technologies.
Patrick Truax, AFFECTS GPS
Mr. Truax, is the CEO of Healthy Technologies which provides education and natural solutions for today's health problems. He brings
wealth of information to our company, complementing our vision with STAR Preventive Wellness. Mr. Traux has traveled quite
extensively throughout the world and is a major asset to our company. He is highly accomplished individual as a Diamond International
Consultant with Business in 11 countries with 29 years in Retail Management, Entrepreneur, Trainer and Motivational Speaker. Patrick
has a Certificate in Wellness from University of Illinois with credentials from University of Houston.
Paula Skweres (RN), Agent
Ms. Skweres has extensive Consulting experience from Technology to Psychology to Entrepreneurship. She has worked with seniors
and their families in helping to unravel the maze of senior care options available to them. Paula has supported families in crisis mode,
emergencies or pre-planning for their loved ones' needs. Paula received her BA in Psychology from University of Illinois in Chicago.
Pamela Grischkan, Agent
Ms. Grischkan is a social worker working with the elderly in a Jewish Social Service agency. She has practiced several areas of Social
Work including In Home Stimulation and Animation with seniors, Mental Health and Community Organization. Pamela is bilingual in
both French and English. Pamela holds a Bachelor of Social Work degree from McGill University in Montreal, Canada.
Janice Proffitt (RN), Agent
Ms. Proffitt is a Registered Nurse and brings more than seven years in Sales and Marketing, specializing in Medicare Home Health
with skills in consultative selling and business-to-business experience increasing sales productivity. She has a Bachelor's of Science
Degree in Nursing (BSN) from University of Medicine and Dentistry of New Jersey/Ramapo College.
